DIRECTOR & FOUNDER
BRAND GROWTH + COMMUNICATIONS STRATEGIST
Lekki brings over 15 years experience working with global brands in local and international markets. Her role has been to head up long-term, large scale projects from strategy through to implementation in Australia, the US, Europe, Asia and the Middle East. With a background in Brand & Business Change Strategy, Brand Communications and Creative Direction, her expertise is in the development and execution of Strategic Brand Platforms. Typically the focus of the work is brand growth either to re-energise an existing brand, architect a new brand alignment, attract external funding to create a sustainable revenue stream, activate sponsorship, translate a brand to a new market, leverage existing IP and assets to accelerate brand growth or generate alternate revenue streams. Lekki’s particular strengths are defining a compelling long term vision of the fullest form an organisation can be and architecting a realistic and liveable strategy to step towards that. New forms of meaningful communication, geared for growth and positive social impact, are always key.
DIGITAL INNOVATION +
Garrett brings over a decade of experience spanning environmental education, communications, digital production and social media. Garrett holds an honours business degree in Marketing, International Business and Production from New York University’s Leonard N. Stern School of Business, a Masters of Environmental Management and was recently a Fellow of the Centre for Sustainability Leadership with whom he is now a board member. With a background as Communications Manager of The Climate Institute, his unique skill set spans research, strategy, design thinking, content development, project management and production. Garrett adds particular value to projects with his critical thinking and detailed analysis of complex data or stakeholder requirements to architect and design research, data visualisation, social media and digital strategies. Garrett heads up Business Development and Digital Innovation.
Jethro is a highly skilled visual communicator with a breadth of talent and experience across both print and digital platforms. Jethro’s design work is influenced by art, psychology, engineering, architecture and an international worldview after living most of his life in Switzerland. His previous work for Fairfax Media, FBi Radio, SBS, Network 10, The Explainers and Digital Storytellers has developed a unique ability to extend and transform ideas across multiple forms to tell highly creative and engaging stories. Jethro is a big picture observer with an eye for detail and a quick creative mind. Jethro’s particular strengths are an effortless ability to connect with people, a fluency with design technologies across various forms and the ability to think and create in 2, 3 and 4D. Jethro is our digital and motion man.